THE CORNER

How To Develop A Memorable Brand

With such a highly competitive market in all aspects of business, how do you stand out? This is where branding comes into play - building a solid and memorable brand will set you apart from your competitors. It is the key to you and your businesses success.

Your first step should be to build a brand that is deliberate about letting people know you are you and what you stand for. Clearly communicating your purpose ensures that customers know exactly what to expect from you, a sense of reassurance that will keep them coming back. Clarity is key to helping cement your business in people's minds. From your marketing strategy to your visual brand identity, showing up cohesively is the secret to propelling your business to new heights.

Creating a memorable brand is all about your tone of voice, imagery, social media presence and customer relationships all wrapped in a nice package - you need all of these aspects and more to keep the ball rolling. Fleshing out the visual aspects of your brand like logo design, website, packaging is vital to portray your story.

Consistency is key when developing your brand identity. Brands do not exist without the people who embrace them - your audience can make or break your business. Here are some of our tips for developing a memorable brand:

Logo Design

This one's pretty self-explanatory. Your logo is the first thing that grabs a prospective customer's attention. It needs to encapsulate your story in a way that draws their eye immediately, hence needs to be memorable and stand apart from your competition. Make sure to create variations of your logo and see what works best. You may need to consider stacked logos and sub-marks and with trial and error figure out what suits your business.

Colour Palette

Colour palette branding is without a doubt one of the most important factors to consider when starting your branding journey. It is a tangible component of your brand that people notice first and foremost. To learn more about the importance of colour in branding, read our Choosing Your Colour Palette blog.

Imagery

We've all been on sites where the imagery is so poor that it immediately deters us from browsing any further. Every day we are exposed to copious amounts of imagery, hence why it can be difficult for individual brands to stand out. Brand imagery defines your brand through the visuals it uses. They reflect your business personality and set the tone, hence why it is so important to use imagery of high quality.

Typography

Typography is a critical part of the design and paired alongside your colour palette can make the ultimate difference to your brand. When considering which font to use, it's not all about just selecting and using a particular font, you have to keep in mind elements such as a blank space - is there too much or too little? Does it match the vibe of your company? We always recommend spending quite a bit of time in the initial stages of design on choosing your typography and colour palette.

Social Media

Social media is one of the most powerful tools available to businesses great and small. Engaging in social media allows brands to build trust with potential customers, partners, and employees. Make sure that your social media content is consistent with your brand.